How To Make Use Of Free Samples To Market Your Products

 One of the best methods to advertise your product is to make utilization of free product samples. Free samples allow you to show the quality of your product while also developing a good relationship with your customers. You can also incite the reciprocity of free samples. People are more likely to reciprocate when they receive something for free. For instance, they might try to purchase your goods.

But using free samples shouldn't be done off the bat. It can cost you quite a bit of money to offer free samples to all.

So how do you effectively utilize free samples to advertise your product? Here are some ideas.

Try to Give Away Something That becomes part of Their Life Everyday Life

You can offer something that is a regular aspect of their lives and you'll be able to use these samples to keep your company in the forefront for your customers for many weeks or months.

For instance, an unpaid coffee maker branded with your company's logo. They'll make coffee every single day if they are an avid coffee drinker. In the process they'll be able to see your business's branding and remember your company.

Are You giving to the right people?

If you are giving away free product samples, it's particularly important that you target the right people. Why? Because samples cost money. If you offer free samples to those who are in the right place, that money could yield a massive return on investment. On the other hand when you offer the samples to anyone and everyone, you may lose your investment.

Begin by offering samples of future products to those who have already bought your previous products. In the next step, offer samples to those who have indicated interest in your product. It could be those on your email list or even at an event. Also, you can offer free samples to prospective buyers within your market segment - but selectively , if they've expressed an desire to purchase from your brand.

Give away something with an inflated value

Perceived value refers to the amount of money the recipient believes a present is worth. It doesn't necessarily have to be correlated with the real value of the present.

For instance during a fashion show offering free colored contact lenses is a great way to increase perceived value. Contact lenses are usually linked to expensive optometrists. Colored contacts can trigger these emotions and make people believe that you're giving away something expensive. However, in reality the lenses that are colored could only cost you the equivalent of a couple of dollars.

As a surprise gift, use freebies

Another great way to use freebies is to give them away as an offer of surprise. This is an especially effective strategy for strengthening relationships.

Let's take, for example an online business that is subscription-based. You notice that customers cancel within three months. You try sending every new customer an unrestricted gift 2.5 months into their contract. The surprise gift will extend the average length of your subscribers by two months, which is a significant increase to your profits.

It will help you make a splash at events.

Free samples are a great way to stand out at events. Free samples can be utilized in seminars or trade shows for instance.

The most important thing is to provide something that grabs people's attention. It is important to give the gift of something that people talk about. Don't just give away a pen or mug. Make sure you give something that "wows" people. Your present should be a conversation topic at any event.

It can be used to remove doubt

Sometimes, a free product samples, can be used to remove doubt. For instance, you may sell a skincare product that promises to make someone's skin look tighter and more youthful. To prove you wrong you can offer them an unrestricted sample.

Make use of it for Lead Generation

Free samples are another option to generate leads. You can offer sample samples for free, however ask for their email address as well as their phone number. This will let you call them back and end the sale later.

Free samples of marketing is a great method. Be sure to utilize it properly so you get an excellent return on your investment.